megan mb gilmore

personal identity system

Dimensions of Piece
Resume, Stationary A4
Envelope DL
Business Card 2 x 4 inches

Description
My personal identity was created in the Personal Identity Studio. My concept is Joy. The system consists of a resume, cover letter, stationary, business card and envelope. My wordmark is created with the typeface Bernhard Modern. The quirky tall ascenders and small descenders is unique and the flourish on the ‘g’ is in an upward, joyful motion. I carried on this upward motion for my layout. The wordmark is placed vertically, and the columns of copy reach toward the top of the page. The proportion of my resume and stationary is A4. This allows for more vertical space. I chose the color green for my wordmark to continue with this light feeling. The backside of my paper has vertical white lines with a green background. The typeface chosen for the copy was Bembo because of the similarity in x-height and structure it has with Bernhard Modern.

Concept | Joy
Typeface | Bernhard Modern and Bembo
Paper | Color Xpression Elite, white; Resume, Stationary, Envelope-70 text Business Card-60 cover
Printer | ConceptLink

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