megan mb gilmore
incrementum.jpg

incrementum brewery

Title of Piece
Identity and Package Design for Incrementum Brewery

Dimensions of Piece
Package 3 x 3 x 15 inches
Coaster 4 x 4 inches

Description
Created during Final Studio, this project’s objective was to create a label and package design for a beverage company. I chose a fictitious brewery, Incrementum Brewery. The concept I chose was Increment. This refers to the steps taken to create beer—ingredients added one by one, in a specific order to brew a variety of beers. It also refers to the increment of color. The color is based on the type and amount of malt added, and is measured by SRM (standard reference method). The labels created are for a witbier, an ale, an IPA and a porter. I chose these specific styles to show a range of colors and styles. The package can be re-purposed into a coaster, following an incremental step-by-step process. The typeface is Archer, which is a nice compromise between a rhythmic serif/flourishes, demonstrating increment; and is consistent in stroke width, which gives the look of mathematical precision. 

Concept | Increment
Typeface | Archer
Paper Package-Neenah Environment PC 100 White, 80 text weight Tabs-Neenah Environment 100 lb. dull cover Coasters-Neenah Blotter Lightweight Labels-Vinyl
Printer | ConceptLink

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